How HRSoft Put ARR Reporting on Autopilot with SaaSGrid

About

HRSoft is the only unified, purpose-built platform that streamlines compensation management for large enterprises. As an industry leader, HRSoft has made the Constellation Shortlist™ for Compensation Management multiple times, as well as the 2024 Inc. 5000 List for America’s fastest-growing private companies.

Challenge

HRSoft Needed a Quicker Way to Track ARR Across Disparate Data Sources

As a former enterprise software investor, HRSoft’s CFO Brad Kniejski has always understood the value of quick, accurate ARR tracking in the fundraising process. But when he moved to his current role, he experienced the challenges of consolidating disparate data into comprehensive ARR reports for investors firsthand.

Even with Salesforce as their CRM, reporting was tricky because multiple teams interact with ARR data, including sales, customer success, and finance — increasing the risk of inconsistencies. Plus, with Salesforce, it was difficult to see how metrics like ARR or net dollar retention changed over time.

To surface the most granular insights, the team often spent hours aggregating and reconciling Excel files, manually combining CRM and end-of-month ERP data. This process made it difficult to keep records up to date with the latest deals closed.

Retention reporting was a similar story. Salesforce offered generalized retention metrics, but tracking industry- or size-specific customer segments required extensive manual manipulations. This process made it harder to pinpoint trends and strategically target similar customer personas.

To reduce the Excel legwork and get investors accurate data fast, Brad needed a reporting tool purpose-built for SaaS metrics. That’s when he found SaaSGrid.

Solution

SaaSGrid Streamlines Financial and Sales Reporting

In what Brad calls a “practically overnight” onboarding process, SaaSGrid integrated with Salesforce and NetSuite. The platform quickly became the team’s single source of truth for ARR and retention reporting.

In addition to using SaaSGrid to revamp these core functionalities, Brad’s team discovered a value prop they didn’t expect: full-funnel efficiency reporting, from lead to booking. He attributes HRSoft’s success with the platform to the following core benefits:

• High-level, real-time metrics reporting: Brad’s team can pull ARR insights in seconds — without any Excel wrangling. New deals automatically sync with SaaSGrid, reflecting accurate numbers in real time. Because SaaSGrid is so easy to use, even HRSoft’s CEO can quickly export financial reports for stakeholders — earning investor trust.
• Granular data visualizations: With SaaSGrid’s intuitive dashboards, Brad’s team drills down on all major metrics, including retention metrics like NDR, GDR, and Renewals. Dropdown menus enable them to filter reports by timeframe or customer segment so they can identify opportunities for targeting new and existing groups.
• Sales and marketing performance: SaaSGrid also offers native reporting on sales and marketing efficiency metrics such as LTV/CAC. With complete visibility into how quickly they’re paying back CAC, Brad and his team can show investors the ROI of their marketing organization.
• Pipeline data: Meanwhile, the platform’s new pipeline module makes it easy for Brad’s team to track how efficiently the sales team converts leads into opportunities. Using these insights, they can see where leads convert or drop off — down to the individual opportunity level — to maximize conversion rates through their GTM funnel.

What started out as a high-level board reporting solution quickly evolved into an executive dashboard that informs all HRSoft’s business decisions, big and small. Whether Brad’s team is using SaaSGrid to get an investor an instant answer or to make decisions that compress sales cycles, it’s become a critical growth lever.