What is a Pipeline Value?

Opportunities Created is the total number of sales opportunities that are generated from leads. While marketing organizations generate leads, sales teams convert leads to opportunities. Tracking the number of opportunities created can give insight into marketing efficiency, potential sales volume, and headcount growth.

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What is a created opportunity?

Sales opportunities can come from a variety of channels: different parts of a GTM organization can generate opportunities for the sales team. Below are some examples of how different parts of a GTM organization can generate opportunities:
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Each of these cases yields a created sales opportunity. SaaSGrid tracks all sales opportunities in your CRM, and can break down opportunities by sales rep, origin, and other deal-level attributes. The chart below details the overall number of opportunities created by team.
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How should I interpret opportunities created?

The number of created opportunities reflects the health of your sales pipeline: more created opportunities can indicate a marketing funnel that produces a high number of leads, more potential deals to close, and high interest in your products. Alternatively, fewer created opportunities can indicate a low-output marketing funnel and lower interest from prospects.

While the overall number of created opportunities can help estimate sales volume, pairing this metric with Stage Conversion Rate and Stage Win Rate can show if your GTM funnel is creating high quality leads. Looking at conversion rates alongside sales volume can give insight into if your lead conversion is producing high quality opportunities for your sales team. Let’s look at the relationship between sales volume and sales win rate, and what it means for your business:

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How can I improve the number of opportunities created?

Optimize Lead Generation:
‍See deal-level data to identify high-performing channels and enhance lead scoring to yield better opportunities.

Track Funnel Efficiency:
Monitor where leads are dropping off and track conversion rates throughout your GTM funnel.‍

Monitor Opportunity Creation:
Use dashboards to see trends in opportunity composition over time and see what deals succeed.