What is Sales Cycle Length?

Sales Cycle Length measures the total number of days a Closed Won deal is open. Average Sales Cycle Length is measured across all Closed Won deals by taking the average time that each deal spends in each stage, and represents the average time taken for your team to win deals.

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How do I calculate Sales Cycle Length?

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The formula for Sales Cycle Length for a Closed Won deal is as follows:

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For example, if a deal spent 3 days in Stage 1, 13 days in Stage 2, 31 days in Stage 3, and was moved to Closed Won, the total Sales Cycle Length will be 46 days.

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Let’s look at the following deal history table detailing how many days a deal spent in each stage and the current deal stage. For this example, we’ll assume that there are only three stages in this pipeline.

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Note that there is no Sales Cycle Length for “Bonner Books - Upsell”, as the deal is Closed Lost. We can calculate the Sales Cycle Length for all the Closed Won deals.

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SaaSGrid can visualize the average sales cycle length, detailing the average length of won deals that closed in that period. The chart below indicates that the average deal cycle time of all deals that were Closed Won in Q4 2022 is 184.1 days.

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How do I improve my Sales Cycle Length?

Analyze Individual Stages:
Drill into Average Time in Stage to see slow-downs in your sales process

Showcase Speed:
Learn from your fastest sales cycles and see how you win deals quickly.

Pivot Data:
Monitor sales cycle length by sales rep and see if your team is improving over time.

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See how long every step of your sales process takes with real-time analytics from SaaSGrid! Talk to us here to learn more!