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Metrics
Growth Metrics
ARR
MRR
Retained
New Sales
Expansion
Contraction
Churn
Resurrected
Net New
TCV
Bookings
Billings
ARR Plan
Revenue
Customers
ACV
Customer Concentration
Retention Metrics
Net Dollar Retention
Gross Dollar Retention
Logo Retention
Trailing Period
Cohorted
Renewal
Customers Up for Renewal
ARR up for Renewal
Unit Economics Metrics
New Sales ARR / S&M
CAC
Magic Number
CAC Payback
Gross Margin
Burn Multiple
LTV
Burn
Runway
S&M % of Revenue
R&D % of Revenue
G&A % for Revenue
ARR per Employee
Headcount
Growth Rates
Period over Period
Year over Year
CMGR
Settings
Segments
Expense Segments
Revenue Type
Date Range
Date Aggregation
Trailing Period Settings
S&M Offset
Cohort Retention Baseline
Metrics Library
SaaSGrid turns your data into hundreds of ready-to-use SaaS metrics. Explore our Metrics Library for insights into every part of your business, all the way from quote to cash.
Pipeline
Growth
Retention
Billings
Efficiency
Settings
7 metrics
Opportunities Created
Total number of sales opportunities created.
7 metrics
Pipeline Value
Total value of all open deals in sales pipeline.
7 metrics
Weighted Pipeline Value
Pipeline value weighted by current stage.
7 metrics
Stage Conversion Rate
Percentage of deals that progress in the sales pipeline.
7 metrics
Stage Win Rate
Percentage of deals in stage that are eventually won.
7 metrics
Average Time in Stage
Average time a deal spends in a stage.
7 metrics
Sales Cycle Length
Total deal length for a closed won deal.
7 metrics
Pipeline Waterfall
Changes and movements in a sales pipeline.
7 metrics
ARR
Total annual value of recurring subscription revenue from active customers.
7 metrics
MRR
Total monthly value of recurring subscription revenue from active customers.
7 metrics
TCV
Total amount of revenue from a customer contract.
7 metrics
Bookings
Recurring revenue from renewed, new, and expanding customers.
7 metrics
ARR Plan
Recurring revenue targets for SaaS businesses.
7 metrics
Revenue
Total amount of money generated before expenses.
7 metrics
Customers
Number of active organizations in a period.
7 metrics
ACV
Average annualized customer contract value.
7 metrics
Customer Concentration
Average annualized customer contract value.
2 metrics
Net Dollar Retention
Percentage of recurring revenue retained from existing customers over a given period, accounting for expansion, contraction, and churn.
2 metrics
Gross Dollar Retention
Percentage of recurring revenue retained from existing customers over a given period, only accounting for contraction and churn.
2 metrics
Renewal
Monitor customer retention during active renewals.
2 metrics
Customers Up for Renewal
Number of customers that are up for renewal in a period.
2 metrics
ARR Up for Renewal
ARR that is up for renewal in a period.
2 metrics
Logo Retention
Calculate retention in terms of number of customers.
7 metrics
Billings
Total value of invoices sent to a customer in a period.
7 metrics
New Sales ARR / S&M
Ratio of new sales to S&M expenses.
7 metrics
CAC
Money spent to acquire new customers.
7 metrics
Magic Number
Ration of net new recurring revenue to S&M expenses.
7 metrics
CAC Payback
Months taken for gross profit to equal acquisition cost.
7 metrics
Gross Margin
Percentage of revenue remaining after COGS is subtracted.
7 metrics
Burn Multiple
Ratio of cash burned to net new ARR.
7 metrics
LTV
Lifetime gross profit of a customer.
7 metrics
LTV/CAC Ratio
Ratio of lifetime gross profit to acquisition cost for a customer.
7 metrics
Burn
Change in cash balance over a period.
7 metrics
Runway
Total operating months remaining given current cash balance and burn.
7 metrics
S&M % of Revenue
Ratio of S&M expenses to revenue.
7 metrics
R&D % of Revenue
Ratio of R&D expenses to revenue.
7 metrics
G&A % of Revenue
Ratio of G&A expenses to revenue.
7 metrics
ARR per Employee
Ratio of total ARR to number of employees.
7 metrics
Headcount
Number of employees in a period.
Chart Settings
Sort and filter your data by customers, dates, and more.
Customer Segments
Breakout customers by custom attributes.
Expense Segments
Separate expenses with expense categories.
Date Range
Control start and end dates in reporting.
Date Aggregation
View metrics on a monthly, quarterly, or yearly basis.
Calculation Settings
Control your metrics with customizable calculations.
Revenue Type
Distinguish between live and contracted revenue.
Trailing Period Setting
Edit time periods to compare metrics.
S&M Offset
Compare spend in one period to sales in the next period.
Cohort Retention Baseline
Customize the start month for retention metrics.
Growth Rates
See how your business is improving over time.
Period over Period
Track growth on a monthly or quarterly basis.
Year over Year
Track growth on a yearly basis.
CMGR
Average monthly growth over a period.
Back
Included Metrics
Retained
Average annualized customer contract value.
New Sales
Recurring revenue from new customers.
Expansion
Incremental recurring revenue from existing customers.
Contraction
Recurring revenue lost from customer downgrades.
Churn
Recurring revenue lost from customers churning.
Resurrection
Recurring revenue from former customers that reactivated.
Net New
Net recurring revenue added in a period.
Back
Included Metrics
Trailing Period
Control the period of time to track retention over.
Cohorted
Track retention across different customer cohorts.
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